The Yaris is good if you have eyes that open.

Comedian Michael Showalter of MTV’s The Slate fame stars in the latest U.S. campaign for the Toyota Yaris by Saatchi & Saatchi LA, making a variety of…poignant…observations about the vehicle. In this ad, for example, he explains why you might need a Yaris. It’s really his delivery that nails it, and his knack for pointing out the finer details that really help sell to sell the car. More ads featuring Showalter can be found on Toyota USA’s Youtube channel.


advertiser: Toyota
agency: Saatchi & Saatchi LA