Keep walking
Johnnie Walker awakens Brazil's big friendly giant.
[iframe_youtube video=”RTtcNP7lmUo”]
A giant lives in Rio de Janeiro’s Sugar Loaf Mountain. Actually, a giant is Sugarloaf Mountain, as seen in this cool spot for Johnnie Walker by Sao Paulo-based Neogama BBH. It’s the first spot for the brand in Brazil and is actually a giant metaphor, pardon the pun, representing the country’s emergence as a global power thanks to its economic growth.
Credits:
advertiser: Johnnie Walker
agency: Neogama BBH, Sao Paulo
creative: Alexandre Gama
prodcos: Zohar Cinema, Gorgeous
director: Peter Thwaites
producers: Isabelle Tanugi, Anna Hashmi
photography: Joost Van Gelder
editing: Bill Smedley
VFX: The Mill
VFX: Angus Kneale, Robert Petrie, Gavin James Wellsman
VFX production: Camila De Biaggi
sound production: Big Foote
planning: Eduardo Lorenzi, Luciano Eugenio, Emanuel Spyer
media: Luciana Schwartz, Gabriela Azevedo, Jo Paulo Ferraz
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply