Twitter race

Citroen races by social committee.

Fuel isn’t the only thing making cars go lately. Now they’re running off the power of social media. Working with Euro RSCG Amsterdam and Stockholm-based creative studio Perfect Fools, car brand Citroen has created the world’s first Twitter race. A tool developed by the two shops will aggregate tweets in real time and, through live streaming, navigate a new Citroen DS5 on a one-day (Nov. 17) tweet-led tour around the Netherlands. By directing the car, Twitter users have the chance to win one of their own. A live videostream from inside the car will be broadcast online for those who want to follow along. Given the nature of Twiiter, and the amount of tweeting that happens on a regular basis, this stands to be the most confusing race in history.


advertiser: Citroen
agencies: Euro RSCG Amsterdam, Perfect Fools