I am the PSM

Adidas spotlights an original drummer.

This spot for Adidas Originals, developed by London-based prodco Stink, follows an original drummer The PSM (a.k.a. Pauli Stanley-McKenzie) from one of the most original bands in the world, Gorillaz. The commercial follows The PSM’s adventures as he visits Brazil, plays a sold-out show and hangs with Snoop Dog. PSM’s definitely an original cat and leads quite the exciting life. We should all try our best to drum to the same beat as he does.


agency: Adidas Originals
prodco: Stink
director: Rohan Blair-Mangat
producer: Tom Birmingham
exec producer: Edward Grann
production manager: Lea Campos
DoP: Rohan Blair-Mangat
editor: Sam Ostrove @ Cut & Run
post: Diego Vazquez Lozano @ Realise Studio