An unexpected friend request
Olla Condoms scares dudes with social media.
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To promote its products to men, Olla Condoms decided to use scare tactics through social media. Developed by Brazilian agency Age Isobar, the brand hand-picked a bunch of dudes and sent them a very unexpected surprise. When they logged on to Facebook they would see a pending friend request from a baby sporting their name with “Jr.” at the end. Nothing scares sexually cavalier single guys more than the prospect of a by-accident-baby. At least that’s what we’ve heard. The babies’ profiles directed the dudes to Olla’s website. We’re sure they didn’t even hesitate before clicking on the link.
Credits:
advertiser: Olla Condoms
agency: Age Isobar
CD: Carlos Domingos
cwopywriter: Ricardo Porto
AD: Cicero Souza
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