Santa, meet Siri
Apple's software assistant keeps Christmas organized.
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Siri, the intelligent, voice-controlled software assistant that Apple incorporated into the new iPhone 4S, helps anybody through a busy day. Rather than having to manually check emails and make appointments, iPhone 4S users can just ask Siri to do it. This ad for Apple’s new phone, created by LA-based TBWA\Media Arts Lab, displays Siri’s functionality by showing how it’s used by the guy who is probably the busiest person in the world right now: Santa Claus. With 3.7 million appointments to keep in one night, an intelligent software assistant would definitely come in handy.
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