Personals
Heinz's garlic sauce requires a wide berth.
Nobody likes garlic breath invading their personal space. It’s an insight that Amsterdam-based N=5 took to heart when coming up with a way of promoting Heinz’s Extra Strong Garlic Sauce in print. It created a newspaper ad for the brand and placed it in the personals section, with the personals giving the bottle of sauce a wide berth to avoid its pungent aroma. Not a bad way to stand out in a crowd.
Credits:
agency: N=5, Amsterdam
CD: Jeroen van der Sluis, Lukas van de Ven
AD: Ed van Bennekom
copywriter: Jasper Diks
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply