Joel McHale goes viral

Nintendo wants to be so bad it's good.
12 04 11 Nintendo

If you were to spend more than 20 minutes in our office, you’d quickly figure out that we love Joel McHale (and Ryan Gosling, who sadly doesn’t make an appearance in this video). The Community star is trying to make a viral video for Nintendo, spelling out his selling out and ignoring the advice of a well-meaning marketing exec. It’s a meta reference within a meta reference as he knows he’s making a bad viral video while knowing that bad viral videos might actually go viral.  Follow that?


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