Luxury lines
Fiat by Gucci gets the star treatment.
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To highlight the partnership between Gucci and the Fiat 500, the Italian duo asked big name artsy publishers (including Vogue Italia, Dazed & Confused and Purple Fashion) to interpret the union of high-end fashion and compact cars in a series of short videos. We love the assembly line interpretation from Nowness, an online luxury lifestyle magazine. The others are a bit weird, to say the least (a blonde and brunette drag racing down a beach? A model having a very bad day?). Artistic, but weird.
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Credits:
advertisers: Fiat 500, Gucci
filmmakers: Jefferson Hack, editor in chief of Dazed & Confused and AnOther magazine; Chris Sweeney, film director for Nowness; Olivier Zahm, editor in chief of Purple Fashion magazine; Franca Sozzani, editor in chief of Vogue Italia; and Alexi Tan, film director
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