Untouchable Lurzer’s
The ad archive wards off thieves.
Owning a Lürzer’s Archive book is a dangerous task. Often stolen for its beautiful imagery, the anthology of advertising took a step the stave off thieves. Introducing “Untouchable Covers,” prints that sit atop the book to prevent theft. The scintillating magazines (such as De-worming World and Doily News) cover such fascinating topics like “Why a logo can always be bigger,” and “99 problems [but a batch ain’t one].” Actually, with these pun-filled headlines, we’d read ‘em.
Credits:
advertiser: Lürzer’s Archive
agency: Leo Burnett London
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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