Nighttime billboard

Coopers shows the light after dark.
12 08 10 dar

While this is not the first billboard to only reveal itself at night, this new OOH for Coopers beer does have a unique look to it. The board was designed by Chicago-based street artist Pose, painted in an ultraviolet light. While this is a very cool execution, it definitely reminds us of our old university dorm room.


Advertiser: Coopers
Designer: Pose