Weather wars

Budweiser and Murphy's duke it out for Irish drinkers.
12 08 30 murphy's

At the beginning of summer, Budweiser and DDB UK released a new app that gave Irish drinkers discounts depending on how warm it was. The promo spot featured an American man in a suit walking along the beach. Not to sit on its laurels, Murphy’s, a small brewery in Cork, Ireland, recognized that the app had one big flaw: summers tend to be rainy in Ireland. So it released its “When it rains, it pours” app, offering a free pint each time it rained in Cork, and parodied the original Bud spot. Either way, it sounds like the drinkers will be treated to free beer whether it’s sunny or rainy. Not too shabby.


Advertiser: Budweiser
Agency: DDB UK

Advertiser: Murphy’s
Agency: Publicis Dublin