What is integrated advertising?

BBR Saatchi & Saatchi Tel Aviv answers the question.
12 09 19 IA

In possibly the cutest explanation of how integrated advertising works, this self-promotional piece for BBR Saatchi & Saatchi Tel Aviv takes us through the history and future of advertising in a three and a half minutes. The live-action video tries its darndest to explain the concept by rotating a box full of paper cut-outs, pop-ups and figures. Considering it’s a three minute video (and all done in one take), it’s a seriously stuffed box – it even has confetti. We’re sold.


Advertiser/Agency: Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, Tel-Aviv
Concept & Direction: Shushu E. Spanier
Art : Studio Darom (Jantien Roozenburg & Li Levi)
Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson & Shushu E. Spanier
Agency CEO: Yossi Lubaton
Executive Creative Director and Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov & Shiri Hadar – The Sound Makers Productions
Sound Editor: Itay Swisa
Hand Models: Liat Samuel & Yogev Sivan