Countdown to basketball
KIA tips off the 2012 NBA season.
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KIA continues to ramp up its marketing partnership with the NBA. The Korean automaker wants everyone to count down the time until the NBA season tips off at the end of the month. So much so they’ve released this new TV spot featuring high-profile players like Kobe Bryant and Kevin Garnett. Maybe it was just the background music, or perhaps because it involved professional sports, but this ad struck us as vaguely similar vein to Sport Chek’s recent efforts involving Sid Crosby.
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