Out of the box
The Chicago Children's Museum taps into an age-old insight.
[iframe_youtube video=”30rCiP2U4ZI”]
Remember when you were a kid (or if you have kids, remember when they were younger), how the best part of Christmas morning was, more often than not, the box the gift came in? Tapping into that insight, The Chicago Children’s Museum and Energy BBDO created Mister Imagine’s Toy Shop – filled with, you guessed it, boxes, where kids were invited to create their own toys. This truly is a toddler’s dream world.
Credits:
Advertiser: Chicago Children’s Museum
Agency: Energy BBDO
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply