So (not) hot

Planet Fitness says it's different.
planet fitness

Three skimpily clad women roam the change room discussing the ever important “hot” issue (as in, how hot they are…not the global warming type of hot). One poor soul watches on in distaste – driving her to Planet Fitness – or so the commercial, by Red Tettemar + Partners, goes… She should have started a Guyet.


Advertiser: Planet Fitness
Advertising Agency: Red Tettemer + Partners, USA
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford
Associate Creative Director: Clarence Bradley
Art Directors: Bryon Lomas, Todd Taylor
Copywriters: Joey Crawford, Clarence Bradley
Producer: Joe Mosca
Account Executives: Perry Morris, Elizabeth Latham
Production Company: Biscuit Filmworks
Director: Mike Maguire
Director of Photography: Neil Shapiro
Executive producer: Colleen O’Donnell
Line Producer: Scott Kaplan
Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer: Joe Mosca
Colorist: Janet Falcon / Shooters Post, Transfer
Audio Engineer: Bob Schachner / Shooters Post, Transfer
Music House: Milkboy Recording
Composer: Tommy Joyner
Producer: Cody Cichowski