Travel reader
British Airways slips into the travel section.
[iframe_youtube video=”u2hNaUMsDL0″]
British Airways has gone where no brand has gone before (to the best of our knowledge anyway). With help from Sao Paolo-based agency Age Isobar, the airliner tapped into the barcode reader in travel sections of stores (the one that displays prices of books), to advertise the many destinations it flies alongside a price. Now to take it one step further and let people buy tickets right then and there.
Credits:
Advertiser: British Airway
Agency: Age Isobar
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neat in concept. this is how digital ads work. but could have been better executed. User: “oh, so this is just an ad? you’re not going to tell me how much the book costs, are you?”