Escape key
Land Rover reminds people to get out.
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As you go through your day staring at your keyboard does your mind wander to other things? Land Rover and Y&R Middle East and North Africa wanted to give people a daily reminder to escape. They sent out mini car-shaped escape keys (the black ESC key, not car key) that people could replace on their keyboard. But the question is, would this make you long to escape or depressed if you can’t?
Credits:
Advertiser: Land Rover
Agency Y&R MENA
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