Insurance hijack

DEVK brings in the sumo wrestler.
sumo devk

Sometimes, “things just happen.” At least, that’s what you tell your insurance company. German insurance co. DEVK and agency Grabarz & Partners hijacked a football match (that would be a soccer game to Canadians), digitally inserting a sumo wrestler (yes, you read that right) into the stand footage on the big screen. He walks down the aisles and rips off another man’s shirt. The tag at the end reads: “How do you explain that to your insurance company?” Sometimes things really do just happen.


Advertiser: DEVK
Agency: Grabarz & Partners