Forever marked

Dove makes words last.

Dove and its agency Torke+CC in Portugal rolled out the Dove Self Esteem Fund in that country with a two-page print ad in a parents’ magazine. On the first page, the ad asked folks to write the worst thing they remember being told about themselves, unbeknownst to them that carbon paper behind it was also keeping track of it. When people flipped the page, the words were marked on a child’s shirt, symbolically forever branding the kid.


Advertiser: Dove
Agency: Torke+CC