Chocolate messages
Cadbury turns bars into greeting cards.
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People have always given chocolates and cards as gifts. Cadbury and agency OgilvyAction Kuala Lumpur have combined that action by making chocolate the card. Using an on-site printing press, people could purchase a Cadbury chocolate bar and have a message engraved (presumably through the packaging) for the intended recipient. This sounds like the most delicious birthday card ever.
Credits:
Advertiser: Cadbury
Agency: OgilvyAction Kuala Lumpur
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