Useful billboards

IBM finds smarter ways of spreading the message.

IBM and Ogilvy & Mather France wanted to show off the computer co’s “People for Smarter Cities” project. So why not make billboards smarter and more useful? The pair turned the ads into street furniture, offering a seat, protection from rain or a lift over a staircase. Future furniture options: bike rack, patio table and flower planter.


Advertiser: IBM
Agency: Ogilvy & Mather France