Rubber on the runway
Goodyear strikes a pose.
Super high-concept fashion can sometimes just make sense. This new advertorial by Goodyear and photographers/designers Carl Elkin and Meirswa Kluska is meant to show off the durability of the tires by depicting them as high-fashion body armour. The prints wouldn’t be out of place on the walls of a fashionable gallery exhibit (or at the next Nascar race, for that matter).
Via Design Taxi.
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