Ron Burgundy
Dodge's best spokesman... ever.
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If you could land the ideal celebrity spokesman, who would it be? Barack Obama? Chris Hadfield? Will Farrel? OK, what about Will Ferrel’s Ron Burgundy from Anchorman? Well, Dodge managed it for the brand’s Durango line, turning over the reigns to Ferrel and his writing team to come up with the content. And what amazing content it is. Prepare to lose 20 minutes of your day watching these videos.
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Credits:
Advertiser: Dodge
Agency Wieden + Kennedy Portland
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