Grey Goose’s Boulangerie
Baked goods and vodka... need we say more?
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- The Tasting Room
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- The Boulangerie
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- The Speakeasy
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- Mixologist Joe McCanta
Who knew baked goods went so well with vodka? Grey Goose and Harrison & Shriftman PR have set up shop, literally, in New York with a bakery and accompanying speakeasy and behind-the-scenes tour to promote the brand’s use of wheat in its vodka. Divided into three parts, people are first greeted with a fresh baked good (mmm, baguettes!), then offered a tour of the wheat-to-vodka process with Grey Goose’s founder Francois Thibault, and finally a drink in the back. Sounds like a dream shopping trip to us.
Credits:
Advertiser: Grey Goose
Agency: Harrison & Shriftman PR
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