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There’s a not-so-wee tyke sitting on a billboard in London’s Piccadilly Square and he’s pointing fingers at flying things in the sky. Not at birds, nor at any man flying in a cape, but at planes arriving in and departing from the English land. Somehow, using what British Airways calls “surveillance technology,” the billboard (created by Ogilvy Group U.K.) recognizes and reveals the location and flight number of the plane above. Say goodbye to tricky online flight tracking, and hello to blue sky reminders to leave the bar patio and pick up your mother-in-law at the airport.

Advertiser: British Airways
Agency: Ogilvy Group U.K.