Santa, bunny
Peeps hijacks another holiday tradition.
[iframe_youtube video = “0D7MfQOCYHY”]
Splash some red food colouring on ordinarily white Easter marshmallows, et voila, you’re ready to market your candies to the Christmas crowd. This U.S. spot by The Terri & Sandy Solution for marshmallow brand Peeps positions the chick-shaped delights as a new delicacy from Santa, by having him mimic another imaginary character (your parents told you, right?) as he loudly hops into homes with Candy Cane-flavoured Peeps. Good luck delivering presents undetected now Santa, what with the reindeer already making so much noise on their own.
Credits:
Advertising Agency: The Terri & Sandy Solution, USA
Creative Directors: Terri Meyer, Sandy Greenberg
Art Director: Mark Forsman
Copywriter: Vincent Garbellano
Producer: Laura Benjamin
Production: Tool of North America
Director: Tom Routson
Editors: Chris Franklin, Bigsky Edit
Published: December 2013
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