Read it and weep

Bell's Whisky tells a literary tale.

It seems alcohol beverage brands these days are more interested in telling stories than showing off their product. Regular readers of stimulant will recall Guinness teaching us about the Sapeurs¬†or showing us what friends are for, or perhaps most pertinent, Tullamore Dew Irish Whiskey’s ballad to friendship. Now add to that Bell’s Whisky, which along with South African agency King James, is telling us a tale of a man who is determined to learn to read. Like in the Tullamore Dew spot, you’ll have to wait until the end to get a good look at the bottle and to get the full story. If you want to go behind-the-scenes, watch the video below.


Brand: Bell’s Whisky
Agency: King James, Cape Town, South Africa
Directors: Greg Gray, Velocity Films
Production House TV Producer: Helena Woodfine
Executive Creative Director: Devin Kennedy
Creative Director: Mike Wilson
Art Director: Cameron Watson
Agency TV Producer: Caz Friedman