That summer feeling

L&P lets people grab hold of the season.

Winter, it seems, isn’t through with residents of Canada just yet, but in New Zealand, their summer is actually coming to a close (we can only wish them better luck than we’ve had). Soft drink maker L&P and Saatchi & Saatchi New Zealand got the message through to savour the last days of balmy weather with billboards that offer detachable towel and flip flops that can be torn right out of the ad. Now that’s a warm idea.


Brand: L&P
Agency: Saatchi & Saatchi New Zealand