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Taco Bell dug pretty deep in the phone book for a new commercial that ignites a Pepsi-versus-Coke-esque war, taking a jab at McDonald’s in the name (pun not intended) of promoting its breakfast. In this commercial, the QSR found a handful of Ronald McDonalds across the States and had them tell acclaimed director Errol Morris and his crew how much they genuinely like the Taco Bell meal. We’ll be watching with a close eye to see if McDonald’s keeps this banter going with an equally witty retort. Here’s hoping.

Credits

Client: Taco Bell
Chief Marketing Officer: Chris Brandt
Brand Creative Director: Tracee Larocca
Director, Brand Experience: Aron North
Manager, Brand Experience: Ashley Prollomante
Agency: Deutsch L.A.
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Experiential Executive Creative Director: Daniel Chu
Creative Director: Jason Karley
Creative Director: Josh DiMarcantonio
Integrated Creative Director: Xavier Teo
Senior Art Director: Jeremiah Wassom
Senior Copywriter: Armando Samuels
Experiential ACD: Amy Boe
Experiential Copywriter: Catharine Ogletree
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Supervisor: Dave Rocco
Production: Moxie Pictures
Director: Errol Morris
Director of Photography: Dariusz Wolski
Executive Producer: Robert Fernandez

Line Producer: Julie Ahlberg

1st A.D.: Rick Lange

Product Footage: Woodshop Studios Inc.
EP: Sam Swisher
Director: Trevor Shepard

Editorial: Rock Paper Scissors
Editor: Grant Surmi
Assistant Editor: Arielle Zakowski
Executive Producer: C.L. Weaver
Producer: Shada Shariatzadeh

Post Facility: A52
Colorist: Paul Yacono
VFX Supervisor: Andy Barrios
Lead Flame Artist: Brendan Crockett
Executive Producer: Megan Meloth
Producer: Meredith Cherniack

Music: Kusiak Music
Composer: John Kusiak

Audio Post: Lime Studios
Mixer:  Mark Meyuhas
Assistant: Matt Milller
Producer:  Jessica Locke