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There have been some innovative uses of iBeacons at retail and even ball parks, and now United Nations Mine Action Service and Critical Mass have found a dramatic use for the tech: bringing the fear of living near landmines to New Yorkers. During the one-day exhibit earlier this month at the New Museum, people were encouraged to use the “sweeper” virtual minefield app, which was synced to the beacons so that exhibit-goers who trod too close to a mine display got virtually blasted, which shocked at least a few of them. With this tech, visitors weren’t just educated about mines, they also got to experience the indiscriminate ways in which they kill innocent people.

Credits:

Brand: United Nations Mine Action Service (UNMAS)
Agency: Critical Mass
Conor Brady – Chief Creative Officer
Thierry Marques – Program Director
Alissa Hansen – Senior Producer
Jared Folkmann – Group Planning Director
Scott King – Planning Director
Kyle Bottoms – Social Media Planner
Melissa Boyles – Associate Social Media Planner
Maia Fuhrman – Content Analyst
Christiaan Welzel – Creative Director
Nikolay Mihaylov – Senior Designer
April Ryde – Senior Designer
Stefan Smith – Senior Copywriter
Adrian Suza – Illustrator
Scott Goetz – Developer
Steven Ritchie – Associate Planner / Developer
Miguel Alvarez – Technology Director
Ricardo Alvarado – Technology Lead
Roy Quesada Medina – Developer
Android App Development Partner – The Hangar Interactive
Production Company – 1st Ave Machine
Music and Sound – Elias Arts Heard City
Event Design – Baura New York