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This is probably the next best thing since Alvin and The Chipmunks. Well done to Kia and its agency David&Goliath for making giant hamsters do only what humans can, and maintaining their adorableness without coming off as creepy. The soulful spot is for the brand’s new Soul model, and the song by Maroon 5 is quite fitting seeing that the ad was featured during the 2014 MTV VMAs. Sure is an improvement from the hamster dance from way back when.

Credits:

Brand: Kia Soul
Agency: David&Goliath

Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Creative Director/Copywriter: Matthew Curry
Associate Creative Director/Art Director:  Kristian Grove Møller
Copywriter: Courtney Pulver
Art Director: Michael JF Wilson
Executive Producer, Managing Director: Carol Lombard
Executive Producer: Paul Albanese
President: Brian Dunbar
Group Account Director: Brook Dore
Account Director: Adam Blankenship
Account Supervisor: Nancy Ramirez
Executive Director, Head of Planning: Seema Miller
Managing Director Business Affairs: Rodney Pizarro
Business Affairs Managers: Tony Kim & Camara Price

Production Company: @radical.media
Director: Colin Jeffery
Executive Producer: Frank Scherma
Producer: Kathy Rhodes
Director of Photography: Toby Irwin;  2nd Unit DP: Greg Baldi
Production Designer: Tom Foden
Wardrobe Stylist: Anette Cseri

Special EFX: Legacy Effects

Editorial: Union Editorial
Editor: Jim Haygood
Assistant Editor: Erik Jessen
Executive Producer: Michael Raimondi
Senior Producer: Joe Ross

Post-Production/VFX: MPC LA
Executive Producer: Asher Edwards
Producer/Deputy Head of Production: Mike Wigart
VFX Supervisors: Andy Boyd (3D Lead), Jake Montgomery (2D Lead)
VFX 3D Team: Ian Wilson, Stew Burris, Corinne Deorsay, Kristen Eggleston, Dameon O’Boyle, JT Lawrence, Huisoo Lee, Aaron Hamman, Charles Trippe, Zach Dimaria, Michael Lori, Roxanne Zuckerman, Danny Garcia, Lee Par, Gizmo Rivera, Jackie Cooper, Jadan Duffin, Brady Doyle
Production Coordinator: Ashley Greyson
Grade: MPC LA
Colorist: Mark Gethin, Ricky Gausis

Music and Sound Design: Hum
Music Editor: Dan Hart
Sound Designer: Dan Hart

Audio Mix: Margarita Mix, Santa Monica
Mixer: Nathan Dubin