Off the (rock) wall

Kevin Spacey reaches great heights for E*Trade.

We’re getting used to thinking of Kevin Spacey as the ruthless Frank Underwood, but the House of Cards actor shows off a much zanier side in his latest effort for financial corporation E*Trade and Ogilvy & Mather New York. He does little to assist our rock-climbing investor out of their pickle, but after watching these spots, we’d consider scaling a mountain or converting to be “Type E” just to have a word or two with this guy. The above spot is the latest in a series with Spacey, which you can see below. And if you’ve time for a chuckle, check him out on The Tonight Show after the credits.


Brand: E*Trade
Advertising Agency: Ogilvy & Mather, New York, USA
Chief Creative Officer, OgilvyOne: Alfonso Marian
Executive Creative Director: Steve Howard
Group Creative Director: Chris Van Oosterhout
Copywriters: Gage Clegg, Ian Going, Chad Johnson
Art Directors: Becca Morton, Lauren Van Aswegen, Kevin Reilly
Executive Producer: Maureen Phillips
Global Managing Director: Russ Messner
Executive Group Director: Adam Puchalsky
Account Director: Melissa Bartolini Kearney
Group Planning Director: Margaret Rimsky
Senior Planner: Ned Sonnenschein
Director: Stacy Wall
Production Company: Imperial Woodpecker
Editorial: BigSky Edit/Chris Franklin
Music: Karl Westman
Color Correction: Nice Shoes/Chris Ryan
Mix: Sound Lounge/Tom Jucarone