Twitter fashion
Adidas let followers own the runway from the comfort of their couch.
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Do you watch Fashion Television and know you could do better if you had a say in what outfit the models wear? Well, Adidas did just that, putting power in the hands of its tween-age target demo for the Neo brand last week, and encouraging its Twitter followers to tweet their votes during a fashion event in New York to help the brand make selections on hair, make-up, outfits and even the music. Talk about real-time fashion. What’s next, controlling how models move via remote control? Hmm. Maybe not just yet.
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Credits:
Brand: Adidas Neolabel
Agency: Iris Worldwide
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