People love puns. The more groan-inducing, the better. But the broader spectrum of wordplay can be just as rewarding. To promote its commercial-free movie broadcasts, Swiss cable channel Teleclub is showing that sticking iconic brands into the middle of a movie can totally change how you look at it. True Flies is a little weak, maybe, but Shaving Private Ryan and O Brother Where Fart Thou? are classics worthy of their namesakes. Simple? Yes. Immature? Sure, in some cases. Effective? This Stim writer has been giggling all morning.

Credits:

Brand: Teleclub
Agency: Y&R, Zurich, Switzerland
Chief Creative Officer: Markus Gut
Creative Directors: Martin Stulz, Dominik Oberwiler
Copywriter: Parvez Sheik Fareed
Art Director: Sarah Paul
Graphic Designer: Raphael Grob
Account Director: Christoph Schwarz