A lesson in beer partnerships
Newcastle tries to rein in Wil Wheaton.
[iframe_youtube video = “eKcdCjQA1is”]
To promote the Scotch Ale it produced in partnership with Caledonian Brewery, Newcastle went with actor, home beer-brewer and all-around professional nerd Wil Wheaton as its ad spokesman. As he explains the work that goes into brewing beer, the Star Trek and Stand By Me star gets a bit out of hand with his claims, which the folks at Newcastle and agency Asylum try to keep up with and correct in the on-screen text. You can practically see them struggling to hold back from screaming, “Shut up, Wesley.” Although, the tables are turned in the second ad, when Wheaton tries to prove the beer’s bona fides while dealing with his cruder twin brother, Bil Wheaton.
[iframe_youtube video = “prl2SaDjiD0”]
Credits:
Brand: Newcastle Brown Ale/Heineken
Agency: Asylum Marketing
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply