Mini McConaughey

Power Wheels remakes the Lincoln ad for a younger audience.

Matthew McConaughey’s super-serious ads for Lincoln have already been spoofed by everyone from Jim Carrey to Ellen DeGeneres, but this is the first one we’ve seen that has that brand relevance everyone is so keen on these days. Weber Shandwick had a kid sit in his Power Wheels car,¬†complete the open-collared shirt and booger-rolling hand gesture and let us know that he’s in it not for the cool, or the prestige, but because he likes it.


Brand: Power Wheels / Fisher-Price
PR Manager: Margaux Vega
PR Associate: Erin Pearce
Agency: Weber Shandwick
Creative Director: Chris Kooluris
Account Director: Dagmara Grabowski
Account Supervisor: Katelin Koebbe
Production Company: Tiny Toy Car
Director: Nick Cambata, 8112 Studios
Producer: Mike Austin
Executive Producer: Ray Wert
Director of Photography: Douglas Sonders, 8112 Studios
Sound: Sean Demers