Bullets for batteries
Evolve likens guns to vibrators.
Kids can’t help themselves. They’re curious beings. They don’t know the wobbly, squishy pink sword they found in their parent’s bedroom is actually a dildo because, in the words of U.S. gun safety organization Evolve, “if they find it, they’ll play with it.” These print ads, created by McCann New York for the organization, are meant to get parents with young children to think twice before keeping a gun in the bedroom drawer.
Credits:
Brand: Evolve
Agency: McCann New York
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply