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CoorDown is group that coordinates the efforts of different Down Syndrome advocacy groups around the world. With World Down Syndrome Day coming up on March 21, Saatchi & Saatchi’s Italian office and CoorDown helped Salvatore organize a surprise marriage proposal to Caterina while she was at work, all while a group of a cappela singers serenaded the lovebirds. Both Salvatore and Caterina live independently with Down Syndrome, and the spot looks to break down stigmas by showing everyone else that those with the syndrome are capable (and more than deserving) of working, having independent lives and finding true love, just like the rest of us.

Credits:

Brand: CoorDown
Agency: Saatchi & Saatchi Italy
Executive Creative Director: Agostino Toscana.
Creative Directors: Alessandro Orlandi, Luca Lorenzini, Luca Pannese
Copywriters: Luca Lorenzini, Massimo Paternoster
Art Directors: Luca Pannese,  Giulio Frittaion
Account Manager: Giordano Mantegna
Head of TV: Erika Lora-Lamia
Producer: Ella Elliott, Sabrina Sanfratello
Production Company: Filmmini | Filmmaster productions
Director: Edoardo Lugari
DOP: Marcello Dapporto
Executive Producer: Karim Bartoletti
Producer: Maura Beretta
Editor: Valentina Moiraghi
Arrangement: Neri Per Caso
Music Clearance and Supervision: Sing Sing Studio Milano
Arrangement: Ciro Caravano
Recording Studio: Carlo Gentiletti, ELIOS Registrazioni Audiovisive
Editing and Mix Audio: Olmo Costa, Sing Sing
Photographer: Fabio Massimo Aceto
Art Buyer: Rossana Coruzzi
Senior Digital Strategist: Stefano Caridi
Project Manager: Silvio Coco
Web Developer: Dario Cataldi
Media Agency: ZenithOptimedia Group
PR: Federico De Cesare Viola (CoorDown), Rachele Dottori (Saatchi & Saatchi)