Just one letter

Kia gets direct about texting and driving.

While PSAs about not texting while driving are nothing new, rarely are they this blunt. In a new spot created by Saatchi & Saatchi MENA for Kia Motors Egypt, simple letters on the screen are turned into shattering glass, flaming wreckage, flying car parts and splattered with blood. It shows, in no uncertain terms, the dire consequences even one letter can have.


Brand: KIA Motors Egypt
Agency: Saatchi & Saatchi MENA
Executive Creative Director: Richard Copping
Copywriter: Simon Raffaghello
Art Director: Raja Rizkallah, Ion Cojocaru, Anjum Shaikh
Animation: Raja Rizkallah
Tarek Akil: Account Manager
Music: Tim Hecker, Warp Music