A pregnant man births a childish joke
We don't know what we were expecting from Fiber One.
We shouldn’t have expected more from you, Fiber One, but we did anyway.
Working with Saatchi & Saatchi’s New York office, the cereal’s new spot shows a man as he crosses days off the calendar, fights cravings and goes through all the stages of a pregnancy, all while an (original!) emotional Michael Bolton song plays in the background (the making-of you can see here). When the “big moment” finally comes, you finally get to see that, yes, the entire spot was building to the one, silly joke you had been expecting all along from a fiber-based cereal.
[iframe_youtube video = “k3ZUGxwyGfE”]
Stimulant: your first source for poop jokes in commercials.
Credits:
Brand: Fiber One
Agency: Saatchi & Saatchi New York
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