Michael Phelps returns for one last time
Under Armour shows what the swimmer has been doing in the dark.
Michael Phelps will be throwing in the swimming towel soon. As we write this, he’s busy preparing his body and mind for the Rio Olympic Games in August (which will be the 30-year-old water wunderkind’s last kick at the Olympic bucket). If you ever wondered what goes into training for such an occasion, Under Armour can give you a look at just that in it’s new “Rule Yourself” spot. With the help of agency Droga5, the brand’s hauntingly beautiful spot uses the best combination of music, footage and editing to create a raw look at what the athlete must endure in the months leading up to the big event.
[iframe_youtube video = “Xh9jAD1ofm4”]
Credits:
Brand: Under Armour
Agency: Droga5
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply