Safe Roads Alliance makes a good point
Watch people as they freak out over a beer-drinking cabbie, but keep quiet when he does something even more lethal.
There are plenty reckless drunk driving campaigns, but none like this. In fact, this spot isn’t even about drinking and driving (well, not really). The Safe Roads Alliance has joined forces with MullenLowe to prove a very good point when it comes to society’s view on distracted driving. Timed to coincide with National Distracted Driving Awareness Month, the “Getting Serious about Distracted Driving” campaign’s end twist really makes us wonder if people’s priorities need a bit of a revisit.
[iframe_youtube video = “3HhBfE8wGKE”]
Via Adweek
Credits:
Advertiser: Safe Roads Alliance
Agency: MullenLowe
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino/Dave Weist
Group Creative Director: John Kearse
Group Creative Director: Rob Kottkamp
Associate Creative Director: Nick Mathisen
Art Director: Mauricio Perez
Exec Dir of Integrated Production: Liza Near
Director of Broadcast Production: Zeke Bowman
Senior Producer: Trish Dowley
Senior Business Affairs: Vanessa Fazio
Dir of Digital Strategy: Eric Williamson
Strategist: Michael Mann
Group Account Director: Eric Fulwiler
Account Supervisor: Danielle Morrissey
Account Executive: Justin Rodis
Project Manager: Gillie Bruce
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