Made with purpose
This campaign for an L.A.-based jerky maker by Calgary's Evans Hunt makes a case for family-run businesses.

Many of you reading this might not have a very high opinion of beef jerky, thinking of it more as a cheap snack you ignore at the cash register of a gas station. But you might change your tune if you were as dedicated to it as the people behind People’s Choice Beef Jerky.
The L.A.-based company, run by four generations of the Bianchetti family, has been putting its heart and soul into jerky for 87 years. In a new video, we get to hear, directly from the Bianchettis, why being family owned and operated has let them give beef jerky the attention it deserves and turn a run-of-the-mill salty snack to a hand-crafted, culinary experience.
Brand: People’s Choice Beef Jerky
Agency: Evans Hunt
Creative Director: Rob Sawchuk
Client Partner: Bill Hunt
Associate Creative Director: Geoff McKenzie
Art Director: Britny Samuelson
Art Director: Andrew Morgan
Motion Design: Scott Tronnes
Designer: Virgil Chow
Designer: Shawna Pollack
Copywriter: Jordan Finlayson
Project Manager: Katelyn McCallum
Content Strategist: Kent Wilson
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