Taming nature’s pretty beasts
Leo Burnett Turin brings some colour to its take on the vehicles vs. nature theme.
We’ve seen the nature-as-beast theme in car ads before, but not as artfully as in this print campaign for Jeep by Leo Burnett Turin.
“When Nature is Unpredictable” features desert, mountain and forest settings, showing off the Jeep Cherokee, Jeep Grand Cherokee and Jeep Renegade’s forward collision warning feature.
Credits:
Advertiser: Fiat Chrysler Automotive
Agency: Leo Burnett Italia, Turin
ECDs: Francesco Bozza, Alessandro Antonini
CD: Hugo Gallardo Dominguez
Group CD: Davide Boscacci
AD: Stefano Knoll
CW: Fabio Lattes
Illustrator: Claudio Luparelli
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