Taming nature’s pretty beasts

Leo Burnett Turin brings some colour to its take on the vehicles vs. nature theme.

We’ve seen the nature-as-beast theme in car ads before, but not as artfully as in this print campaign for Jeep by Leo Burnett Turin.

“When Nature is Unpredictable” features desert, mountain and forest settings, showing off the Jeep Cherokee, Jeep Grand Cherokee and Jeep Renegade’s forward collision warning feature.




Advertiser: Fiat Chrysler Automotive

Agency: Leo Burnett Italia, Turin

ECDs: Francesco Bozza, Alessandro Antonini

CD: Hugo Gallardo Dominguez

Group CD: Davide Boscacci

AD: Stefano Knoll

CW: Fabio Lattes

Illustrator: Claudio Luparelli

Via The Inspiration Room