Second chance cafe
Here's what Happns when a dating app opens a pop-up.
Bricks and mortar is the new thing for various brands that were once online-only, so perhaps it was just a matter of time before online dating went omnichannel.
Dating site Happn has made the leap in Paris with the opening of a pop-up Happn Café on Nov 1. According to a press release, the café will offer entertainment, “nibbles,” brunch and, of course, a “second chance at a missed connection.” Hopefully there’s also free Wi-Fi.
French agency La Fine Equipe partnered with Happn for the pop-up, and Liquid Communications is working on PR. It’s all part of a larger pop-up event called Santa’s Workshop, featuring boutiques for various brands and a library with a number of magazines.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply