What’s this? What’s this? Yetis on skates
Argos delivers in its Christmas campaign featuring some colourful couriers.
The Nightmare Before Christmas, Tim Burton’s 1993 stop-motion animated movie, should be on most best Christmas movie lists. British online retailer Argos is borrowing one of the film’s more memorable songs and adding some un-scary monsters of its own in its yuletide campaign.
The new spot features five neon yetis skating through a wintry town, delivering Christmas gifts at high velocity, highlighting the brand’s Fast Track Delivery service. The secret to their speed? The Yetis are played by a group that knows how to skate: British figure skating champion Peter Hallam, ice skaters George Southall and Adrian Jack, and hockey players Brad Slade and Kevin McGlynn.
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The campaign is supported in print, online and on social, with yeti appearances also planned.
Credits
Advertiser: Argos
gency: CHI& Partners, London
ECDs: Micky Tudor and Jonathan Burley
CD: Jim Bolton,
Creatives: Ben Da Costa, Duncan Brooks and Sarah Levitt
Agency producer: Adam Henderson
Planners: Rebecca Munds and Josh Roth
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