From the moment you reach for your simple yet elegant alarm clock and step into the slippers waiting beside your bed, to when you lie down in your pyjamas to record some thoughts in your simple yet elegant notebook, Muji is there.

The famously understated brand, which prides itself on its lack of branding but has created a design that’s unmistakably its own, has a new video showing its products in use throughout the day. The pace and music are all very Muji: there’s something soothing about a white fan rotating on an unconventional axis in an empty room, or socks drying outside, or buttoning up a white button-down in the morning and grey cotton pyjamas at night.

Its title is predictably modest: “Good Enough Living.”

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