There’s something generally sad and uncomfortable about seeing people who have taken cosmetic procedures too far, but Paris agency Buzzman has added a new layer to those feelings.

Its new film piece for LPG’s “Endermologie” treatment, a non-invasive beauty procedure, takes us into the eerie air of a wealthy woman’s home.

The central character is one we’ve likely all seen: a woman who has undergone procedure after procedure to be left with a line-free but artificial look. She takes the viewer through her opinions on her own level of beauty and the choices others should make to look like her – all before an unsettling reveal.

[iframe_youtube video=”-uQMO4JpSfA”]

The disconcerting conclusion that the woman is speaking through a ventriloquist’s dummy – the only way she can show emotion – is actually a message to encourage women to “fight for natural beauty” and opt for anti-aging procedure’s like Endermologie over surgeries and injections.

For those of us who can still show our feelings on our faces, we’re probably exhibiting some mixed emotions.

Via Adweek

Credits:

President: Nathalie Guitay
Sales and Marketing Director: Nelson Philippe
Strategic Marketing Manager Gaële: Euvrie
International Sales Director Isabelle Boué: Jaoshvili
Agency: Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice-President: Thomas Granger
Associate Director: Julien Levilain
Artistic Director: Julien Doucet
Copywriter: Lilian Moine
Creative Assistant: Thibault Picot
Account Director: Xavier Devaux Landragin
Strategic Planner: Renaud Berthe
Head of PR & Communication: Amélie Juillet
PR & Communication Assistant: Victoria Morin
PR & Communication Assistant: Kenza Bennani
Head of TV Production: Vanessa Barbel
TV Production: Géraldine Bourguignat
Production: GANG FILMS
Sound Production: Schmooze
Director: Johnny Green
Producer: Jean Villiers
Post Producer: Julien Daniel
Post Production: GANG FILMS